Paws & Claws
Holistic Animal Clinic

Project Type: Educational - Media Com 201
Role: University Student

  • Logo Design
  • Stationery Set
  • Website Design (Self Study)
  • ID Badge Design (Self Study)
  • Product Packaging (Self Study)

Paws & Claws Holistic Animal Clinic, a small organization located in the eastern US, is dedicated to the delivery of effective and harm free veterinary care by employing the use of remedies and treatments that are derived from natural sources. The company takes great pride in their holistic approach to healing and the application of a “patient-first” mentality.

They offer care for all types of animals from dogs and cats to more exotic species. Services such as natural, alternative medicinal treatment, message therapy, and acupuncture are available to keep our friends happy and healthy via natural methodology.

I was provided with a compnay brief including a mission statement, vision, and list of basic services. I was then tasked with the creation of a logo, business cards, letterhead, and envelope to provide a cohesive branding suite for the company.


For those that are willing to go the extra mile to ensure that their beloved additions to their household receive effective, safe medical treatment, Paws and Claws is here for you!

My goal was to effectively communicate this notion to their potential clientele by representing elements of nature through color and form while acknowledging the focus on veterinary medicine and providing a sense of, much needed, calmness through color and a flowing font selection.

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