Project Type: Freelance
Role: Graphic Designer
Deliverables:
PlaneSense, Inc., which operates from Portsmouth, NH, is basically a time share company for private planes. They offer two types of aircraft, one with a prop setup and the other with jet engines.
Their website describes the company as follows: “he PlaneSense fractional aircraft ownership program allows you all the luxury and benefits of private aircraft ownership without the hassle of managing the operations of an aircraft. All aircraft, maintenance, pilots, owner services and operations are in-house, not subcontracted. This ensures you are provided with flights, when and where you need them, highly trained pilots, safe and reliable aircraft, flexibility, and exceptional customer service at a competitive cost, saving you valuable time and money.”
The senior graphic designer at PlaneSense was, at the time, enrolled at SNHU (my alma mater), in pursuit of her BA in Graphic Design and Media Arts. Meanwhile, the company was expanding westward into Nevada, and she was a little overloaded. The dean at SNHU sent her my way for a little assistance. The work here was basic; it included simple holiday graphics, recruitment handouts with FAQ sections, and the construction of HTML email that where much the same as the handouts.
Click any Image to Enlarge
Design for Web / Social Media
I created several holiday graphics for the company which were to be posted to the web in varied formats such as Instagram, Facebook, and LinkedIn, etc. These were very simple in nature; they simply included a holiday greeting, a simple, relevant graphic, and the company branding.
Recruitment Handouts for the West Division
I was tasked with the creation of recruitment materials in both print and html format. I received a basic layout structure that would be the preferred design style of the owner. My role in these was basically to rearrange the elements to coerce the content into position in an easily read and professional format.
The Company Preference vs. My Rough Draft
Prior to receiving this layout, I had already created a master page, and started working on the first document in InDesign. Honestly, the given layout looks like it was created in Microsoft Word, in my opinion. I would just be interested to note the opinions of others. This is an a/b comparison, though my document was far from formatted regarding the typography (leading, kerniing, ragged edges, and so on…). Although this is an unfinished and unrefined draft, I feel that, as a recruitment document, this should make me want to contact the company with high hopes for employment, and I honestly feel that my general design provokes that feeling in a more effected manner. Obviously some would disagree, and I never had the opportunity to hear the argument for the submitted document; I would very much like to hear from those who would choose the first so that their words may be taken into consideration.
